Most standard photographs taken on digital cameras these still need image processing - the final image is achieved with special techniques of level adjustment, multiple copies layered together and many other styles and techniques - in much the same way as images printed from negatives need to be subjectively printed onto the photographic paper - the outcome dependant on the printer - The traditional dodging and burning techiques have been replaced in the 'digital darkroom' as well as the creation of many more techniques. Although the changes can be quite subtle they are important to adding to the image's over all image quality and presentation.
The images above are an example of digital image processing. The intial image is what most digital cameras will capture without any enhancement or colour correction, it may have looked fine on its own but with careful and simple techiques the photograph is adjusted to give a better presentation of the original scene, especially the skin tone.
Digital Image Repair and Manipulation
Old photographs that have been ill treated through their life or with the process of time have degraded in quality. They can be scanned and repaired digital and then printed out onto conventional photographic paper and thus restored to their original quality (and maybe even better !!). Images can also be improved, added to, and even sections deleted where necessary.
The original colours of the products were red and has been change with digital techniques. Perhaps the range of colours to show your clients of your next product order have not yet been made?
Advanced Digital Manipulation
The original hospital bed was shot on the factory floor for convenience and the 'room' added! The background was removed and different layers are added to build up the background, shadows and textures.